Jan
5
Lots of people are becoming literate in the use of social software (knowing the basics of how to use something and what to do with it transactionally), but a much smaller number are becoming fluent (being fully comfortable to know when and why to use it transformatively). Silly-sounding names like Twitter, and Facebook, and SocialText and YouTube make them seem simple and easy. Non-serious-looking interfaces suggest that learning to use them should be fast and natural. But becoming fluent with them–especially within an organizational context–can be socially, operationally, and even emotionally complex. (via People: The Next Step in Social Software Adoption | SociaLens Blog)
